Who uses social media and what was the impact of the pandemic?

With Fiona Mills from The Media Shop Scotland and James Coutts from Culture, Heritage, and Arts Assembly, Argyll and The Isles.

Fiona gives an overview of the differences between the user bases of the key social media channels. She also outlines the impact of the pandemic on advertiser and customer behaviour. Talking points include:

>How media consumption changed during the pandemic
>Who uses Facebook, Instagram, Twitter and LinkedIn
>Ecommerce trends.