Accreditation Guidelines
INTRODUCTION
CHARTS is a digital-facing and member-guided charity organisation that builds networks and creates sustainable opportunities by celebrating Argyll's cultural and creative side!
CHARTS was created through the desire to create a sustainable future for the Culture, Heritage and Arts sector in Argyll and Bute. We foster collaborative working across the whole Culture, Heritage and Arts sector; create events and products that are of sufficient quality and scale to be marketable at the highest level; create an environment that supports sustainability for sole traders and micro-businesses so they can afford to stay in Argyll and the Isles and are advocates for the needs and benefits of cultural activity.
We support over 500 members showcasing their work whilst creating opportunities to promote sustainable growth and collaboration between individuals and organisations.
If you are receiving support from CHARTS, we strongly recommend that you register as a free member: https://www.chartsargyllandisles.org/register/
Why should I credit support or the funding I am given?
As a charitable and member-guided organisation wish to make transparent where we are investing our support. Acknowledging CHARTS correctly alerts our marketing team and allows us to share your work and shout about the achievements happening in Argyll and Bute. As part of the funding/support acceptance, you must acknowledge CHARTS properly; you can do this by featuring our logo.
Credit and Publicity
Credit should be acknowledged on all:
- Advertisements • Banners • Books • Brochures • Catalogues • CD/DVD sleeves • Educational materials • Event branding • Film credits • Flyers • Information boards • Invitations • Leaflets • Maps • Newsletters • Plans • Posters • Presentations • Media online and printed such as press releases • Programmes • Reports • Stationery • Tickets • Websites • Media online and printed • Social Media
Logos must be used on all:
- Advertisements printed and digital • Banners • Books • Brochures • Catalogues • CD/DVD sleeves • Educational materials • Event branding • Film credits • Flyers • Information boards • Invitations • Leaflets • Maps • Newsletters • Plans • Posters • Presentations • Media online and printed such as press releases • Programmes • Reports • Stationery • Tickets • Websites
Use of Credit on Social Media
If a photo is being shared for social media, we recommend credit lines when posting as opposed to a logo. If you are sharing any of the listed above, e.g. a poster or advert, please include the logo that has been already embedded into this visual.
Below is an example of who to write a credit line:
Facebook: Thanks To The Support From @Chartsargyllandisles, Project Title, Additional Funders
Instagram: Thanks To The Support From @Chartsargyllandisles, Project Title, Additional Funders
Twitter: TY @Chartargyllisle, Project Title, Additional Funders
For help writing credit lines, please contact kirstenm@chartsargyllandisles.org.
Publicity
You must keep CHARTS up to date with any aspects of your project, be this public engagement, news coverage, professional development or updates on your processes. These updates should be sent to kirstenm@chartsargyllandisles.org.
Acknowledgement of CHARTS support/funding for your organisation or project should be highlighted in all publicity using the appropriate credit logo and CHARTS mention via text. The correct phraseology for acknowledgement of support should be cited as Supported by Culture Heritage and Arts Assembly, Argyll and Isles (CHARTS).
How to use logos
The logos should always be clear and easy to see; consider what size they will appear when printed or shown online.
Things to consider when using a logo:
- Is there enough contrast between the logo and the background image?
- Is my logo clear? E.g. have you accidentally rotated, stretched or compressed the logo?
Please do not edit the logo into a different colour, add straplines or change the typeface.
If it is impossible to use a logo, please use a credit line instead. For example, [recording/research/performance or publishing of a book] was supported by Culture Heritage and Arts Assembly, Argyll and Isles (CHARTS).
Available logos
For further information or clarification on any aspect of acknowledgement of CHARTS or logo use, please contact kirstenm@chartsargyllandilse.org.
Thanks for working with us CHARTS.
Lastest Version: April 2023