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7 principles attract younger audiences to its classical concerts.

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Adam Szabo shares seven principles that have helped Manchester Collective attract younger audiences to its classical concerts. We spend a lot of time thinking about how to create an environment where people who are not already in the ‘classical music club’ can come along and have a great time. We have found the seven principles outlined below to be important when shaping these experiences. Importance of the brand Embrace digital communications Diversity of venues Tell a story Find the human element Reshape the core offering Design complete experiences Find the full principles via the following link