Branding is the process of researching, developing, and applying a distinctive feature or set of features to your organisation so that consumers can begin to associate your brand with your products or services. Your brand is arguably one of your business’s most important assets. It gives your business an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising.
The workshop will focus on: Brand identity; Brand message; Brand style; Brand management; Brand recognition; Brand trust; Developing a Strap Line; Promoting your Brand and Brand maintenance
West Highland Housing Association,