Brand Storytelling Workshop & Panel
Posted by Craft Scotland
This workshop will give you the tools to tell your maker story through content, branding, campaigns, websites and social media. Part of COMPASS 2020.
At its heart, marketing is telling engaging stories to connect with your customers. This workshop will give you the tools to tell your maker story through content, branding, campaigns, websites and social media.
The morning session with Veronique AA Lapeyre (Head of Communications & Digital, Craft Scotland) will provide you with an overview of online and offline marketing and practical tools to create content.
In the afternoon, you will hear from designer/maker Marion Parola of Bespoke Atelier, branding expert Jonny Mowat of O Street, and how luxury weavers Araminta Campbell tell their brand story with Kesley Johnston (Brand Manager).
The afternoon talks will be followed by a panel discussion and Q&A hosted by Veronique AA Lapeyre.
The Brand Storytelling Workshop & Panel is part of our COMPASS: Emerging Maker 2020 Programme.
It is one of three one-day workshops that are available to book; Principles Finance & Funding, Brand Storytelling Workshop and Maker Journeys in Focus. Additional places are reserved for the COMPASS: Emerging Maker Programme 2020 cohort.
If you are interested in booking all three workshops, please buy a ticket to receive a multi-workshop discount of 10%. Instead of £105, you’ll pay £94.50.
This discount ends at 3.30pm, Monday 9 March 2020.